RESOURCES   ·   Overview   ·   White Paper   ·   Evidence Methodology   ·   Applied Evidence   ·   Test Deployments   ·   Current Thinking   ·   FAQ

mAI Current Thinking

AI marketing systems, evidence and implementation

Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.

Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.

Explore current thinking

Search the knowledge base or browse the latest research and operating guidance.

  • Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic

    April 20, 2020

    0 min

    Google has published data on recent search trends, revealing the top 5 ways search behavior is changing[...]

  • Platform Trends and Responses to COVID-19

    April 20, 2020

    1 min

    CREATING AN OUTLET FOR VETTED AND CURATED CONTENT During this time of crisis, people are actively seeking[...]

  • Illustration representing programmatic advertising

    The State of Programmatic in COVID-19 Times

    April 20, 2020

    1 min

    Welcome to the new normal, where businesses across the globe experience the impact of the COVID-19 and[...]

  • CPMs Take A Hit, But Programmatic Auctions Have Healthy ROAS – For Now

    April 20, 2020

    0 min

    While the increased digital media supply caused by the pandemic has prompted CPMs to plummet – dropping[...]

  • COVID-19 and its impact on ad spend

    April 20, 2020

    1 min

    Ad spend declines up to 50% are expected across all channels. A quick look at ad spend[...]

  • SEO & COVID-19: 3 Areas of Enterprise to Focus on Right Now

    April 20, 2020

    0 min

    As it continues to spread and take hold in various regions, COVID-19 leaves in its wake a[...]

Architecture

Understand how context, workflows, governance, integrations and measurement fit together before applying tactical recommendations.

Evidence

Separate demonstrations, engagement outcomes, operating targets and validated claims when evaluating AI marketing results.

Applied Context

See how the same operating architecture changes across industries, workflows and governance requirements.

Follow the operating conversation

Receive updates on AI marketing architecture, governance, measurement, search/GEO and applied implementation. No promise of frequency, only material updates worth sharing.

Turn insight into an operating model

For Managed mAI, Enterprise mAI, product integration or strategic partnership, start with the business context, stack, governance requirements and measurement model.

Start a Strategic Conversation