Welcome to the new normal, where businesses across the globe experience the impact of the COVID-19 and have to adapt fast due to a mass behavioral change. The media buying industry is not an exception. With most of Europe, North America, Australasia, and APAC in lockdown, marketers are rethinking budgets and repurposing their resources.
This is an attempt to take a brief overview of what impact these changes have on programmatic advertising as of now, several tactics helping brands to adapt (or at least stay lean and flexible as much as possible), and key events to watch in order to calibrate further strategies.
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