At a glance
Human Command. People approve strategy, budgets, audiences and regulated claims.
Explainable by default. Driver, expected effect, uncertainty and how to validate.
Measured on a baseline. No promised numbers.
01 · Human Command
Four plain-language flags make oversight visible
People retain control of strategy, brand, audiences, budgets, approvals and regulated claims. The flags show where in the work that control applies.
Approval required
Cannot proceed without a named person’s approval.
Review required
A person checks the work before it is used.
Compliance check required
A compliance or legal review applies. The model pauses.
Unverified
A fact the model could not support. It says so.
02 · Explainable by default
Every recommendation can be defended
Each recommendation closes with the main driver, the expected effect, how uncertain it is and how to validate it. Evidence is classed by strength before any budget decision, so a correlation is never presented as a cause.
03 · Privacy by design
- The least sensitive data that will do the job
- No use of sensitive attributes for targeting without explicit approval
- Consent and suppression considered before outreach
- Built to support GDPR, CCPA and PIPEDA obligations. No certification is claimed.
04 · Two deployment models
Choose the control level that fits
Managed mAI
Operated with marktgAI for faster time-to-value. Explore Managed mAI
Enterprise mAI
Deployed in your environment for data sovereignty and integration depth. Explore Enterprise mAI
Measured against your baseline. Productivity + Precision (P²) is defined against documented baselines before optimization. P² is a direction, not a guarantee.
05 · Where mAI fits
Use mAI where AI decisions need context, evidence and accountable approval
- Planning: align goals, ICP, positioning, constraints, KPIs and evidence before activation.
- Execution: produce traceable campaigns and workflows with named review and approval points.
- Measurement: interpret results against a documented baseline and state attribution limits.
- Optimization: recommend controlled changes with expected impact, uncertainty and validation method.
Human Command remains with your organization for strategy, material budgets, audiences, regulated claims and brand-critical decisions. Explore the mAI architecture and evidence methodology.
06 · Common questions
Enterprise mAI, in plain language
Does mAI replace our marketing stack?
No. mAI is designed as a governed operating and intelligence layer connecting AI, people, workflows and the marketing systems you already use.
What stays under human control?
Strategy, material budgets, audiences, regulated claims, brand-critical creative and material data-use decisions remain under Human Command.
How is success measured?
Against an agreed baseline and decision rule. Productivity can include time-to-launch, operating hours and reporting latency; Precision can include conversion, acquisition efficiency and pipeline quality where the underlying data supports it.
Start with the decisions that need stronger governance
A useful first conversation covers the system you already have, the decisions you need to improve and the controls you must keep.
Human Command. AI-Powered Precision.
Also see mAI for: Growth teams · Agencies & consultancies · Platforms and product teams · The Proof Sprint
