Leadership
Arnaud Fischer | Founder & AI Marketing Systems Architect
Arnaud Fischer leads marktgAI and created the mAI Framework. He has spent three decades in product, search and advertising technology, including leading product marketing for a $500M+ search business at AOL, and now builds governed AI Marketing OS and AI Marketing Brain systems.
For executive and strategic conversations: AI strategy & transformation · Product & product marketing · GTM & growth leadership · AI marketing systems and strategic IP.
Built at the intersection of product, search, advertising and marketing
Arnaud’s operating background includes experience with Microsoft, AltaVista, InfoSpace/Verizon and AOL Search, followed by entrepreneurial work across digital media, advertising technology and marketing. Those disciplines shaped a systems view of how technology, customer intent, distribution, measurement and business decisions connect.
What carried forward into mAI
- Product thinking: architecture and operating models before feature accumulation.
- Search & intent: understanding how people discover, evaluate and act.
- Advertising & measurement: performance signals must connect to business outcomes.
- Marketing operations: workflows are only valuable when teams can execute and improve them.
- Human accountability: consequential decisions require review, context and ownership.
Track record
Operating results behind the framework
Results from earlier roles, stated as they occurred in those roles. They describe past work, not a forecast for any client.
AOL Search, 2004 to 2007
Senior Director, Product Marketing, for a $500M+ business. Unique users tripled, revenue grew 29%, page views grew 57% and primary-search adoption grew 50%.
Glam, 2007 to 2011
Co-founder. Built a network of 400+ fan sites and 200 vertical communities, later acquired.
Microsoft, 1996 to 1998
Product Planner on consumer software. Shipped releases in 24 languages. Today, mAI has 50+ demonstration models built and tested.
Career at a glance
Product, search and advertising roles first, then two companies co-founded, then a consulting practice that became marktgAI.
- 1996 to 1998, Microsoft: Product Planner.
- 1999 to 2001, AltaVista: Group Product Manager, search and advertising technology. AltaVista was acquired by Yahoo! during his tenure.
- 2002 to 2004, InfoSpace/Verizon: online yellow pages and local search.
- 2004 to 2007, AOL Search: Senior Director, Product Marketing.
- 2007 to 2011, Glam: co-founder.
- 2016 to 2022, BrandedPlacement: co-founder.
- 2015 to today, AdTech Hub, now marktgAI: digital marketing consulting practice, consolidated into marktgAI in 2023.
How mAI evidence is labeled
Two kinds of material sit side by side on this site, and they are kept apart.
Measured client results
Results from live client deployments, with client names withheld at their request. Each is specific to one deployment and is not a benchmark or guarantee. Review Case Studies →
Demonstrations, not client results
The mAI Hub models are test and demonstration builds. The P² ranges are design targets for 90-day outcomes, not results. Explore the mAI Hub →
Why mAI exists
As marketing technology expanded, organizations gained more tools, channels, data and automation, but not necessarily a better system for connecting them. Generative AI increased the opportunity and the coordination problem at the same time. The mAI Framework was developed around a different premise: competitive advantage comes from connecting AI to business context, workflows, measurement, governance and human expertise.
AI Marketing OS
Structures Plan → Execute → Measure → Optimize into a repeatable operating lifecycle.
AI Marketing Brain
Applies organization-specific context, signals and decision support across the lifecycle.
Human Command
Keeps strategy, brand, budgets, governance and other high-impact decisions accountable and reviewable.
Current focus: codifying marketing intelligence into an operating architecture
Arnaud’s current focus is advancing mAI as a practical, governed and measurable intelligence architecture for modern marketing organizations. The design goal is P²: Productivity + Precision, while preserving human judgment, creativity, governance and accountability.
Leadership FAQ
A concise view of the leadership and operating thesis behind marktgAI and mAI.
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