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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.
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Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix
April 12, 2020
1 min
We have compiled various stats, facts and insights into what is happening in the world of marketing[...]
What should you expect from a B2B marketing automation platform?
April 12, 2020
0 min
If you're in the market for a B2B Marketing Automation platform, here's how to make sense of[...]
How SEO and PPC strategies can work together to drive business goals
April 12, 2020
0 min
PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far[...]
How to Apply User Journey Mapping to PPC Advertising
April 12, 2020
1 min
TOFU, MOFU, and BOFU. If you’ve been in content marketing for a while, you’ll know those acronyms[...]
Pro Tip: It’s time to evaluate your martech budget
April 12, 2020
0 min
During the coronavirus crisis, it's important to make the hard decisions about what tools are essential and[...]
The Impact of COVID-19 on PPC: Industry-by-Industry
April 4, 2020
1 min
It’s clear that, depending on industry vertical, COVID-19 is having a different impact on ad spend and[...]
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