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mAI Current Thinking

AI marketing systems, evidence and implementation

Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.

Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.

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  • CickZ Arnaud Fischer Digital Marketing MOntreal Canada

    Key marketing areas ripe for innovation during the Coronavirus crisis

    April 4, 2020

    1 min

    Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are[...]

  • Illustration of a group of people

    Marketers need to rethink their strategies for these extraordinary times: Embrace digital and optimization

    April 4, 2020

    1 min

    It’s become obvious that marketers need to create an events-proof strategy for the remainder of 2020. Mobile[...]

  • Illustration representing how marketers responded to the coronavirus pandemic

    Facebook Publishes New Guides to Help Businesses Deal With the Impacts of COVID-19

    April 4, 2020

    0 min

    What a year the first three months of 2020 have been. It feels like such a long[...]

  • Chart showing the coronavirus pandemic's impact on the paid search advertising sector by industry

    Coronavirus and the paid search sector: How businesses are gearing up to come out the other side

    April 4, 2020

    0 min

    How is the paid search sector weathering the coronavirus storm? Luke Richards spoke to Adthena’s VP of[...]

  • Martech Series logo

    COVID-19 stories: Marketers, martech firms pivot as world goes online

    April 4, 2020

    0 min

    Here are some encouraging stories from marketers who made quick changes to adapt. Wendy Almeida on March[...]

  • Illustration representing how marketing strategies shifted during the COVID-19 pandemic

    3 Ways Marketing Strategies Will Need to Shift to Deal With Coronavirus Complications

    April 4, 2020

    0 min

    Traditionally, industry events and conferences are considered an important opportunity for b-to-b marketers to network with potential[...]

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