Ad spend declines up to 50% are expected across all channels. A quick look at ad spend and options available to advertisers in the coming months.
30-second summary:
The COVID-19 crisis is affecting everyone, and every business is dealing or at least trying their best to deal with it.
According to Statista, the advertising industry is looking at a $26 billion loss in revenue as of early March 2020 due to the coronavirus outbreak.
Ad spend declines up to 50% are expected across all channels, according to advertising professionals.
The impact is big and there’s a lot to unpack, so let’s take a look at ad spend and explore some of the options available to advertisers in the coming months.
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