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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.
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COVID-19 crisis pushing organizations deeper into digital transformation
April 28, 2020
0 min
Technology budgets take hits, but tech leaders keep eye on remote work, collaborative needs. There is speculation[...]
Why contextual targeting is the future of digital advertising
April 28, 2020
1 min
As CCPA goes into effect, and Google Chrome announces the phase-out of cookies by 2022, digital advertising[...]
Ready or not, the automation age is suddenly upon us
April 28, 2020
1 min
After COVID-19, there’s no going back to the way things were. There won’t be sporting events or[...]
In major shift, Google Shopping opens up to free product listings
April 28, 2020
1 min
After 8 years, Google will bring free listings into its Shopping results as part of an evolution[...]
Commentary: Why in-house programmatic will transform how brands communicate
April 28, 2020
0 min
Many of the top brands in the world are bringing digital programmatic advertising buying in-house. This represents[...]
COVID-19 crisis brings CDP vulnerabilities to the forefront
April 20, 2020
1 min
Current remote working conditions may result in a higher likelihood of problems with data input, analytics and[...]
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