Many of the top brands in the world are bringing digital programmatic advertising buying in-house. This represents a significant shift in media buying, but it’s also part of a larger transformation for chief marketing officers and their organizations. From a macro standpoint, brands are integrating advertising and marketing to have consistent, holistic and informed conversations with consumers and customers alike. Here’s what CMOs need to know about how in-house programmatic capabilities can drive the larger transformation.
Share this article
Latest Insights
mAI Intelligence Briefing
Practical insights on AI marketing systems, decision intelligence, governance and the evolution of the mAI Framework.
Categories
Explore mAI
See how the AI Marketing OS, AI Marketing Brain and Human Command connect strategy, execution, measurement and governance.
