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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
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Google Ad Spend Stabilises After COVID Shock; Omnicom Prepares for Impact of Virus
May 5, 2020
1 min
In today’s ExchangeWire news digest: Google’s ad sales stabilise after experiencing a fall amid the Coronavirus pandemic;[...]
IT’S TIME TO BUILD
April 28, 2020
1 min
Every Western institution was unprepared for the coronavirus pandemic, despite many prior warnings. This monumental failure of institutional effectiveness will reverberate for the rest of the decade, but it’s not too early to ask why, and what we need to…
7 amazing marketing stacks from Cisco, Infutor, Juniper Networks, Philips, Poly, Sargento, and USPS
April 28, 2020
0 min
Spring is one of my favorite times of year in the martech industry. We release the latest marketing technology landscape. We share the latest data on martech careers and job responsibilities. We , in normal times , run the MarTech…
Overnight digital transformation: Welcome to the year 2025, 60 months early
April 28, 2020
1 min
The disruptors are being disrupted, and the rush is on to digitally transform everything, in two weeks'[...]
Martech teams devote most of their time to automation, campaign management tools
April 28, 2020
1 min
MarTech Today's 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms. Amy Gesenhues on April 21, 2020 at 3:01 pm When asked which marketing tools are most likely…
Marketing Technology Landscape Supergraphic (2020): Martech 5000, really 8,000, but who’s counting?
April 28, 2020
1 min
Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions. That’s after 615 from the 2019 landscape went away, either consolidated with another martech company…
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