MarTech Today’s 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms.
When asked which marketing tools are most likely to be used during the week, 70% of the more than 250 martech professionals we surveyed in our MarTech Career Survey put marketing automation and campaign management solutions at the top of their list.
This comes as no surprise to the MOPs community — especially right now as many teams are focused on getting campaigns out the door without limited resources and staff. What is surprising is the second most popular martech platform: Spreadsheets.
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