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mAI Current Thinking

AI marketing systems, evidence and implementation

Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.

Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.

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  • How the COVID-19 pandemic is pushing brands to connect digitally

    May 5, 2020

    1 min

    Retailers are quickly pivoting to emphasize mobile tech and virtual appointments to keep their businesses going. The[...]

  • Forbes-sourced image referenced in Arnaud Fischer's digital marketing press coverage

    How To Choose KPIs For Your Digital Marketing Strategies

    May 5, 2020

    0 min

    Digital marketing is taking the business world by storm. Approximately 83% of businesses believe that their current[...]

  • US Time Spent with Media 2020

    May 5, 2020

    1 min

    Driven by a combination of the effects of the coronavirus crisis and pre-pandemic trends, the average time[...]

  • Facebook Closes in on New Milestone of 3 Billion Total Users Across its Platforms

    May 5, 2020

    0 min

    Amid the uncertain impacts of COVID-19, Facebook has published its latest earnings report, showing double-digit increases users[...]

  • ClickZ logo

    The COVID-19 effect on the marketing world

    May 5, 2020

    1 min

    InnoVision Marketing Group's CEO Ric Militi, discusses the three periods of the COVID-19 effect on the marketing[...]

  • MarTech Today logo

    How to build a martech stack for this era, and whatever comes next

    May 5, 2020

    1 min

    Acoustic's head of product marketing said his company made major pivots at the start of last month. This is how he built a martech stack that allowed for such massive shifts. Amy Gesenhues on April 29, 2020 at 3:12 pm…

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