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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.
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Before you rip and replace another martech tool, it may be time to build a roadmap
May 20, 2020
1 min
More than 80% of marketing technologists reported they had upgraded at least one marketing tech application last year, according to MarTech Today's 2020 MarTech Replacement Survey. Amy Gesenhues on May 15, 2020 at 3:02 pm This year, the Marketing Technology…
Digital Marketing In A Cookie-Less Internet
May 20, 2020
0 min
Consumers prefer ads tailored to their interests yet want less invasive advertising. Marketers and advertisers need cost-effective[...]
A Practical Introduction to Machine Learning for SEO Professionals
May 20, 2020
0 min
This guide to machine learning will teach you how to build a model to predict whether adding[...]
Adweek Together: The Future of Programmatic Advertising
May 20, 2020
0 min
Xaxis CEO Nicolas Bidon on a post-pandemic ad-tech world The swift buying and selling of digital advertising[...]
A world without third-party data: The end of personalized marketing?
May 20, 2020
1 min
How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with[...]
3 ways digital marketing agencies will change due to COVID-19
May 5, 2020
1 min
As we progress, it is important to adapt your strategy, organization and communication. John E Lincoln on[...]
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