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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
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Facebook CPMs Are Shooting Back Up
June 5, 2020
0 min
What goes down must go up. Now that the economy is slowly beginning to reopen, Facebook CPMs[...]
UTM Codes Explained: A Complete Guide for Tracking Your URLs & Traffic
June 5, 2020
0 min
Have you ever been asked to add a random string of code to the end of your[...]
How AI fits into the martech landscape
June 5, 2020
1 min
30-second summary: Today, artificial intelligence, sensors, and digital platforms, along with an explosion of data, have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. The Lean AI Autonomy Scale…
LinkedIn introduces new retargeting tools
June 5, 2020
0 min
LinkedIn is announcing some new features for advertisers: retargeting capabilities tied to video ads and lead-generation forms, as well as new brand safety integrations for the LinkedIn Audience Network. Abhishek Shrivastava, the senior director of product for LinkedIn Marketing…
It’s time to re-evaluate your marketing automation stack
June 5, 2020
1 min
30-second summary: Right now, companies have a critical opportunity to re-evaluate if their marketing automation stacks can[...]
Programmatic Advertising In Times of Economic Uncertainty
May 20, 2020
0 min
Many predicted the next economic recession was on the horizon. Rumors of the next downturn began months[...]
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