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mAI Current Thinking

AI marketing systems, evidence and implementation

Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.

Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.

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  • AdExchanger Digital Markeitng Arnaud Fischer Montreal consulting

    Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report

    July 17, 2020

    0 min

    by James Hercher // Monday, July 13th, 2020 – 9:40 am After slipping in the DSP rankings[...]

  • search engine journal arnaud fscher digital marketing consultant montreal

    How to Write for Google’s Core Algorithms, User Intent & SEO

    July 17, 2020

    0 min

    Should you be worried about your content whenever Google releases a core algorithm update? Not if you[...]

  • Digital advertising amid the crisis: expected trends of Q3 and Q4

    June 27, 2020

    0 min

    Looks like the first two quarters of 2020 are nothing but devastating for the digital advertising industry.[...]

  • Schema Success Stories: Using Structured Data to Boost Traffic

    June 27, 2020

    1 min

    These case studies of proven success may help you decide whether you should move schema implementation higher[...]

  • search engine journal arnaud fscher digital marketing consultant montreal

    Google Now Has 6 Ways to Measure Core Web Vitals

    June 5, 2020

    0 min

    Google is making it easier for SEOs and site owners to measure Core Web Vitals across a[...]

  • This Is Not (Digital) Business as Usual

    June 5, 2020

    0 min

    The universality of having to operate with limited in-person experiences is reducing the stigma often associated with[...]

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