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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.
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Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
August 6, 2020
1 min
The advertising industry is forming a new organization that aims to convince browser and platform developers, including[...]
Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report
July 21, 2020
0 min
After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no.[...]
Digital Advertising Benchmarks 2020. What’s A Good Click Rate?
July 21, 2020
0 min
I’ve been asked continuously over the last twenty years “what’s a good click through rate, bounce rate,[...]
How to Write for Google’s Core Algorithms, User Intent & SEO
July 21, 2020
0 min
Should you be worried about your content whenever Google releases a core algorithm update? Not if you[...]
CMOs Report Massive Shifts In Consumer Behavior And Marketing Strategies Post COVID-19
July 17, 2020
1 min
A new survey of nearly 300 top marketers at for-profit US companies reveals how the COVID-19 pandemic[...]
Digital Advertising Benchmarks 2020. How Do You Stack Up?
July 17, 2020
1 min
Dr. Augustine FouContributor CMO Network I am a digital marketer of 25 years. Now I audit campaigns[...]
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