RESOURCES · Overview · White Paper · Evidence Methodology · Applied Evidence · Test Deployments · Current Thinking · FAQ
mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.
Explore current thinking
Search the knowledge base or browse the latest research and operating guidance.
The Most Common Way PPC Ad Budget Is Wasted
August 29, 2020
0 min
Are you measuring what matters in your PPC account? Here's how to avoid wasted spend and incorrect[...]
Media Marketplaces and the Future of Digital Media
August 20, 2020
0 min
Media marketplaces are businesses that monetize attention. They connect content producers with audiences. Sometimes revenues come from[...]
The larger your martech stack, the better your marketing performance? Maybe
August 20, 2020
0 min
I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner,[...]
US B2B Digital Advertising 2020
August 20, 2020
0 min
Executive Summary While growth in the larger digital ad market has come to a stall during the pandemic, COVID-19 has pushed B2B advertisers to rely heavily on paid digital ads,more than ever before. How has the coronavirus pandemic affected US B2B digital advertising?…
How In-House Became The Norm For Programmatic Media-Buying
August 6, 2020
0 min
When it comes to the fastest-growing segment of media-buying -- programmatic -- in-house is now the norm[...]
U.S. Ad Economy Outpaces GDP During Q2 And First Half
August 6, 2020
0 min
Nearly two quarters into the U.S. economic recession, advertising appears to be outpacing the U.S. economy, according[...]
Follow the operating conversation
Receive updates on AI marketing architecture, governance, measurement, search/GEO and applied implementation. No promise of frequency, only material updates worth sharing.
