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mAI Current Thinking

AI marketing systems, evidence and implementation

Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.

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  • Marketing Dive Arnaud Fischer Consultant Digital Marketing

    Forrester: AI, automation will shrink ad agencies in 2021

    October 30, 2020

    1 min

    Artificial intelligence (AI) and automation technologies will lead advertising agencies to handle more tasks with fewer workers[...]

  • media post digital marketing arnaud Fischer consulting

    RTB House Creates Streaming Video Ads, First Major Product From AI Marketing Lab

    September 9, 2020

    1 min

    RTB House is using deep learning, artificial intelligence and first-party data to create streaming video ads aimed at attracting consumers before they are aware of a particular brand or a product, but also during the final stages when they are…

  • arnaud fischer keyword programmatic advertising

    ‘A healthy rebound’: Programmatic rally continues for publishers

    September 9, 2020

    1 min

    The optimism many publishers felt about their programmatic advertising prospects last month may have been well placed.[...]

  • search engine journal arnaud fscher digital marketing consultant montreal

    Remember When Keywords Mattered Most in PPC? Well, That’s Changing

    September 9, 2020

    1 min

    Keywords – the most important thing to you in search – is going the way of the[...]

  • AI artificial intelligence arnaud fischer digital marketing consulting

    5 WAYS IN WHICH ARTIFICIAL INTELLIGENCE REVOLUTIONIZE TARGETED ADVERTISING

    September 9, 2020

    1 min

    Programmatic advertising platforms use AI to regulate advertising exchange in real-time. Artificial intelligence (AI) is changing advertising,[...]

  • The evolution of MarTech

    August 29, 2020

    1 min

    The rapid growth of Martech empowered marketers to automate and streamline many aspects of their day-to-day marketing[...]

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