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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
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MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021
December 21, 2020
1 min
The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. Here's what they predict. 1. A long-term approach is…
Modeling The Full Value Of Marketing Investments: Doing Precise Things With Imprecise Data?
November 30, 2020
0 min
Day One of ARF’s “Attribution & Analytics Accelerator” event offered intriguing marketing modeling case studies from four[...]
MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)
November 30, 2020
0 min
Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales[...]
Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report
October 30, 2020
1 min
Location-specific search terms identify a strong correlation between keyword searches on the internet search engine Google Trends and COVID-19[...]
Gartner’s Top Strategic Technology Trends for 2021
October 30, 2020
1 min
Gartner's list of the most comprehensive trends that CIOs and other senior executives should be paying attention[...]
Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer
October 30, 2020
1 min
Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and…
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