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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
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Verizon Media Sold, Company Renamed Yahoo
May 6, 2021
1 min
Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo and AOL, from Verizon[...]
Amazon says its ad-supported video reaches more than 120 million viewers a month
May 6, 2021
1 min
Amazon said Monday its ad-supported streaming content now reaches more than 120 monthly users every month. Amazon made the announcement ahead of its first-ever presentation at the IAB NewFronts, where online publishers, platforms and other companies host presentations for advertisers.…
U.S. Consumers Tapping Nearly 6 Video Sources in 2021 vs. 5 in 2020, Survey Says
May 6, 2021
1 min
By Daniel Frankel 3 days ago Latest Hub Entertainment Research data also finds that number of households subscribing to[...]
Artificial Intelligence and marketing, the new engine of business
December 21, 2020
1 min
To ensure that each ecommerce project is sustainable and generates new and more connections to be able[...]
How A.I. can make digital advertising less creepy
December 21, 2020
1 min
We all know the shortcomings of digital advertising. You buy something online, and for days afterward you[...]
5 Ways IBM Predicts AI and Ad Tech Will Evolve in 2021
December 21, 2020
1 min
The trends range from more machine learning to a shift in the privacy conversation With tech giants[...]
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