RESOURCES · Overview · White Paper · Evidence Methodology · Applied Evidence · Test Deployments · Current Thinking · FAQ
mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.
Explore current thinking
Search the knowledge base or browse the latest research and operating guidance.
Key Takeways From the Google Marketing Livestream
June 6, 2021
0 min
At the Google Marketing Livestream, Google announced new features & rollouts of existing tools for advertisers. Here are[...]
Google FloC Explained: A Guide for Marketers
June 6, 2021
1 min
This guide is a one stop shop for everything that you need to know about FLoC: what[...]
eMarketer: US Connected TV Upfront spend doubles to reach $4.5bn
May 23, 2021
1 min
While the traditional US TV Upfront market is expected to stabilize, it is spending on connected TV[...]
CTV’s Share Of Video Ad Impressions Surpassed 40% In Q1
May 23, 2021
0 min
by Karlene Lukovitz @KLmarketdaily, May 18, 2021 The share of impressions served to CTV rose from to 41% in first-quarter 2021, up from 35% in Q4 2020, according to Extreme Reach’s Video Benchmarks Report for the latest quarter. That was the…
5 Search Trends That Are Here To Stay
May 23, 2021
0 min
Every aspect of how people work, live, shop and spend leisure time has changed due to COVID-19[...]
Amazon’s over-the-top business, including IMDb TV and Twitch, tops 120M monthly viewers
May 6, 2021
1 min
Sarah Perez@sarahintampa / 6:38 PM EDT•May 3, 2021 Amazon’s free, ad-supported streaming service IMDb TV is getting its own mobile app. The company announced the news today at its first-ever NewFronts presentation to advertisers, where it also shared that its over-the-top streaming businesses combined…
Follow the operating conversation
Receive updates on AI marketing architecture, governance, measurement, search/GEO and applied implementation. No promise of frequency, only material updates worth sharing.
