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mAI Current Thinking

AI marketing systems, evidence and implementation

Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.

Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.

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  • chief martech arnaud fischer digital amrekting consultant

    Branded Content: The Next Frontier In The World Of Digital Metrics

    July 9, 2021

    1 min

    Branded content campaigns are regarded as one of the more effective ways to cut through, with the[...]

  • Google Updates Video SEO Best Practices

    June 11, 2021

    1 min

    Google has updated its documentation on video SEO best practices with a section on how to optimize[...]

  • search engine journal arnaud fscher digital marketing consultant montreal

    Instagram on How Its Algorithms Work

    June 11, 2021

    0 min

    Instagram CEO Adam Mosseri published an article explaining how algorithms rank content shown in peoples’ feeds. A[...]

  • BEN (Branded Entertainment Network) logo

    If No One Sees Your Ad, Did It Even Run?

    June 11, 2021

    0 min

    Consumer Ad Avoidance Makes Product Placement More Vital After steep declines in 2020 due to pandemic realities,[...]

  • the drum marketing arnaud fischer

    10 benefits of programmatic advertising to add to your media mix

    June 6, 2021

    1 min

    S3 Advertising’s media buyer, Grace Johnson, counts down the top 10 benefits of programmatic advertising and explains[...]

  • Mediapost arnaud fischer digital marketing consultant

    What NFTs Mean For Advertising, Content, Alternative Revenue

    June 6, 2021

    1 min

    NFTs, or non-fungible tokens, are a new type of digital asset where ownership is recorded on a blockchain. The technology “threatens old media models and will take time for the industry to adopt and adapt,” says James Fox, global chief strategy…

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