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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
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U.S. Influencer Marketing Spend To Surge 34% To $3.7 Billion This Year, More Than Doubling 2020’s Growth Rate (Report)
August 11, 2021
0 min
By Geoff Weiss Influencer marketing spend is predicted to jump 33.6% in the U.S. this year, reaching $3.7[...]
U.S. TV Ad Spending to Drop 4% in 2021 as Digital Video Booms
August 11, 2021
1 min
By Jon LafayetteMedia agency Zenith is forecasting a decline in U.S. TV ad spending in 2021 as audiences[...]
Google’s Delayed End of Third-Party Cookie Support Doesn’t Mean Marketers Should Wait on First-Party Data Adoption
August 11, 2021
1 min
By Joanna Catalano More than 18 months after announcing that Chrome would no longer support third party cookies,[...]
Microsoft Debuts Multimedia Ads For Search
July 16, 2021
0 min
by Laurie Sullivan @lauriesullivan, July 7, 2021 Microsoft Advertising today announced a responsive ad format that combines images, headlines and[...]
TikTok made me buy it
July 16, 2021
1 min
By Rebecca Jennings@rebexxxxa Jul 6, 2021, 8:00am EDT A couple months ago, I was hunting for the holy grail. Somewhere[...]
Individuals Now Spend More Time On TikTok Than YouTube, Facebook, Netflix–At Least On Android (Report)
July 9, 2021
1 min
Americans now spend more time on TikTok than YouTube. At least, according to analytics firm App Annie’s latest State of Mobile report, which[...]
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