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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
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Mirriad Advertising’s AI-driven ad-tech could transform the landscape for brand owners and agencies
September 6, 2021
1 min
Snapshot Its AI-driven technology offers a revolution in onscreen advertising Offers brand owners a new forum in a[...]
47 new martech companies from latest Y Combinator cohort: the counter-consolidation narrative lives on
September 6, 2021
1 min
Last week, Y Combinator held their Demo Day(s) for their Summer 2021 cohort. This was a massive graduating class: 377 startups from 47 countries. You can read a quick overview of all 377 (!) on TechCrunch, split across part one and part two.…
Navigating the creator economy gold rush
August 11, 2021
0 min
As the creator economy matures, it’s hitting some bumps. Investors, marketers and influencers share how they’re navigating VC hype, building direct-to-consumer businesses and their shifting relationship with brands. BY KATI CHITRAKORN The creator economy , the industry of influencers, bloggers, videographers…
Contextual Advertising: AI’s Answer to a Cookieless World
August 11, 2021
1 min
by Grace Dillon on 21st Jul 2021 in Deep Dive Over the last 30 years, the digital[...]
Should you build or buy martech? Yes
August 11, 2021
1 min
“Homegrown martech is like homemade pizza.” That’s the kind of quip I might have likely shot back a couple of years ago if someone asked me, “Should we build our own martech software or buy a packaged app from a…
SPACEX LAUNCHING SATELLITE TO DISPLAY BILLBOARD ADS IN SPACE YOU’LL BE ABLE TO PURCHASE ADVERTISING SPACE USING DOGECOIN.
August 11, 2021
1 min
Orbital Billboards SpaceX is partnering with a Canadian tech startup to launch a digital billboard into orbit. Samuel Reid, CEO and co-founder of Geometric Energy Corporation (GEC), said that his company is partnering with SpaceX to launch a small advertisement satellite…
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