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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
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How Product Placement Works
October 19, 2021
0 min
Product Placement has been around at least since Jules Verne mentioned commercial maritime companies in his works[...]
YouTube Makes Its Ads on Connected Television Platforms Shoppable
October 17, 2021
0 min
The Google-owned video site extended its video action campaigns to CTV Early tests found that more than[...]
Welcome to the TikTok Economy
October 17, 2021
1 min
How corporate America and creators everywhere are racing to capitalize on the addictive video platform. BY JEFFREY M. O'BRIEN - October 7, 2021 5:30 AM EDT Now hold that thought for a moment. It’s trickier to find consensus on…
TV Ads in Flux: $60B in Limbo Amid Changing Viewer Habits and Nielsen Upheaval
October 17, 2021
1 min
Viewers are increasingly ditching broadcast entertainment for streaming, Nielsen is being challenged as the default for metrics and tech giants are siphoning ad dollars once spent on linear television , but that doesn’t mean TV ads are dead. BY ALEX WEPRIN OCTOBER…
TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers
September 6, 2021
1 min
The platform is strengthening its ties with influencer marketing agencies TikTok's new API matches up creators and[...]
How Mars measures the emotional impact of video ads using AI tech
September 6, 2021
1 min
A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether[...]
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