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mAI Current Thinking

AI marketing systems, evidence and implementation

Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.

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  • marketing dive logo arnaud fischer digital marketing consulting

    NBCUniversal’s new advertising platform streamlines first-party data across portfolio

    January 10, 2022

    1 min

    Peter Adams, Reporter Dive Brief: NBCUniversal unveiled a new solution that unifies first-party data from across its[...]

  • entrepreneur logo arnaud fischer digital marketing

    From CTV to Programmatic Product Placements: Marketing Trends to Embrace in 2022

    December 15, 2021

    1 min

    Covid-19 restrictions and new privacy regulations made brands and advertisers reevaluate traditional strategies and channels for ad[...]

  • TechCrunch arnaud fischer consulting digital marketing

    3 disruptive trends that will shape marketing in 2022

    December 15, 2021

    1 min

    The world let out a collective sigh of relief when 2021 arrived. We congratulated ourselves for navigating 2020[...]

  • media post digital marketing arnaud Fischer consulting

    Google Points To These Marketing Trends For 2022

    December 15, 2021

    1 min

    There were three major changes identified in searches throughout 2021. Some will stick around in 2022. Google[...]

  • Shared ownership and control of online platforms is the way forward Nov 8th 2021 BY LI JIN: CO-FOUNDER AT VARIANT FUND AND FOUNDER OF ATELIER VENTURES Imagine a world in which Facebook is owned and operated by its users, who vote to decide its policies on content moderation and data collection. Those users—whose photos, videos and other posts give Facebook its value—collectively co-own the platform, and the earliest adopters have seen the value of their stakes appreciate greatly as it has grown in scale. A core team works day-to-day on platform development, but product strategy and resource allocation are decided upon by all. This imagined future sounds radically different from today’s digital world. But it is closer than you might think. Li Jin on the future of the creator economy | The Economist

    Li Jin on the future of the creator economy

    November 18, 2021

    1 min

    Shared ownership and control of online platforms is the way forward Nov 8th 2021 BY LI JIN: CO-FOUNDER AT VARIANT FUND AND FOUNDER OF ATELIER VENTURES Imagine a world in which Facebook is owned and operated by its users, who vote…

  • product placement creator economy digital marketing

    Getting started with building an audience in the creator economy

    October 20, 2021

    1 min

    Getting started with building an audience in the creator economy Taylor Hatmaker@tayhatmaker / 10:09 AM EDT•October 19, 2021 How[...]

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