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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
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YouTube Generated $28.8 Billion in Ad Revenue in 2021, Fueling the Creator Economy
February 11, 2022
1 min
While TikTok continues its meteoric rise, and looks set to become an even more influential platform this year,[...]
How Google uses artificial intelligence In Google Search
February 11, 2022
1 min
From RankBrain, Neural Matching, BERT and MUM - here is how Google uses AI for understanding language[...]
Google offers new replacement for advertising cookies after ‘FLoC’ falls short
January 31, 2022
1 min
Jan 25 (Reuters) - Alphabet Inc's (GOOGL.O) Google on Tuesday announced its second try at enabling advertisers to buy[...]
3 Big Martech Innovation Themes in 2022
January 26, 2022
1 min
Hello, 2022! Or document.write("Hello, 2022!") to those still in codeland. Following my wrap-up of martech from 2021, tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed. Let’s jump in to the martech topics I expect will shape…
Keyword Stemming: Is It A Google Ranking Factor?
January 10, 2022
1 min
Keyword stemming is said to be beneficial for search rankings. But is it truly a ranking factor?[...]
7 Predictions For Marketing Technology In 2022
January 10, 2022
1 min
John Koetsier, Senior Contributor Privacy is the number one most important technology, topic, or space for marketing[...]
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