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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
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Google Unveils New Ads Manager Tools For Video Ads
May 30, 2022
1 min
Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager.[...]
Why you should give Google Analytics 4 a chance
May 30, 2022
1 min
There are a lot of big and valid complaints about Google Analytics 4. But you should go[...]
Google rolling out conversion migration tool for Google Analytics 4
April 27, 2022
1 min
You can use this tool to import your Universal Analytics 3 goals into GA4. Barry Schwartz on[...]
Martech in the metaverse: 5 takeaways from a lively roundtable discussion
April 27, 2022
0 min
What is the metaverse? What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies , Acquia CMO Lynne Capozzi, Wistia CEO Chris Savage, and Persado COO Assaf Baciu , to consider these questions from several different perspectives. (With kudos…
TikTok testing search ads
April 27, 2022
0 min
Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get[...]
The metaverse promises to redefine marketing: here’s how to get started
February 11, 2022
1 min
The metaverse promises to be transformative for the digital marketing landscape, at least as soon as tech platforms figure out how it will actually work. For now, video games and augmented and virtual reality (AR and VR) are two precursors of…
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