Influencer marketing spend is predicted to jump 33.6% in the U.S. this year, reaching $3.7 billion, according to analytics firm eMarketer‘s inaugural forecast in the sector.

The projected 33.6% uptick in 2021 is more than double the 14.4% growth that occurred in 2020, per eMarketer, when brands spent $2.76 billion on influencer marketing. The firm largely attributes this year’s growth to the pandemic.

Read more … U.S. Influencer Marketing Spend To Surge 34% To $3.7 Billion This Year, More Than Doubling 2020’s Growth Rate (Report) – Tubefilter