Americans now spend more time on TikTok than YouTube.
At least, according to analytics firm App Annie’s latest State of Mobile report, which tracks trends in consumer behavior on a wide range of mobile apps from 2019 to 2021.
The report found that in the U.S., people who use Android phones now spend an average of 24.5 hours in TikTok per month, compared to 22 hours per month in YouTube. Two and a half hours may be a slim difference, but judging by App Annie’s data, that gap will widen: In December 2019, the beginning of the firm’s management period, Americans were spending just 16 hours per month on TikTok versus around 21.5 in YouTube–meaning TikTok’s user engagement has grown significantly, while YouTube’s has grown very little.
Share this article
Follow us
Popular Posts
Newsletter
Stay Updated with the Latest Insights. Get the latest AI-driven marketing tips and trends straight to your inbox.
Categories
Featured Resource
Download Our AI Marketing eBook. Enhance your marketing strategy with insights and tips from our comprehensive eBook
Get Started Today!
Fill out the form to connect with our experts and unlock your marketing potential.
“marktgAI was born from a passion for innovation and a desire to transform the marketing landscape.”
