• Amazon said Monday its ad-supported streaming content now reaches more than 120 monthly users every month.
• Amazon made the announcement ahead of its first-ever presentation at the IAB NewFronts, where online publishers, platforms and other companies host presentations for advertisers.

Amazon said Monday its ad-supported streaming video content now reaches more than 120 monthly users every month.

The company said this is up from 20 million monthly viewers of that content in January 2020. Twitch is one main driver of the growth , although Amazon acquired the company in 2014, it only recently added ad inventory on Twitch to its programmatic advertising platform, whereas inventory previously had to be bought more manually. Twitch is best known as a platform where video gamers stream their gameplay live to large audiences.

Amazon: Ad-supported video reaches over 120 million viewers a month (cnbc.com)