CickZ Arnaud Fischer Digital Marketing MOntreal Canada

30-second summary:

  • Today, artificial intelligence, sensors, and digital platforms,and an explosion of data,have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s.
  • The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry.
  • All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time , and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for.

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Published On: June 5th, 2020 / Categories: Uncategorized /

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