LinkedIn is announcing some new features for advertisers , retargeting capabilities tied to video ads and lead-generation forms, as well as new brand safety integrations for the LinkedIn Audience Network.
Abhishek Shrivastava, the senior director of product for LinkedIn Marketing Solutions, told me that his team has been shifting its product plans in response to the COVID-19 pandemic. That includes introducing new features focused on virtual engagement , such as live video events , as the pandemic has “accelerated that need of the market.”
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