While the increased digital media supply caused by the pandemic has prompted CPMs to plummet – dropping 20% in March, according to ad analytics company Adomik – programmatic auctions are still healthy.
Certainly bidding in March declined overall, said Francois de Laigue, Adomik’s VP of sales and strategic partnerships. The average dropped from 2.5 to 1.9 competitive bids per impression, while many top publishers, accustomed to 10-12 bids per impression, saw half the number of active participants.
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