• AdWeek logo Arnaud Fischer Digital Marketing consultant

    TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers

    September 6, 2021

    1 min

    The platform is strengthening its ties with influencer marketing agencies TikTok's new API matches up creators and[...]

  • How Mars measures the emotional impact of video ads using AI tech

    September 6, 2021

    1 min

    A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether[...]

  • proactive logo arnaud fischer digital markeitng

    Mirriad Advertising’s AI-driven ad-tech could transform the landscape for brand owners and agencies

    September 6, 2021

    1 min

    Snapshot Its AI-driven technology offers a revolution in onscreen advertising Offers brand owners a new forum in a[...]

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  • chief martech arnaud fischer digital amrekting consultant

    47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on

    September 6, 2021

    1 min

    Last week, Y Combinator held their Demo Day(s) for their Summer 2021 cohort. This was a massive[...]

  • vogue business arnaud fischer digital amrekting

    Navigating the creator economy gold rush

    August 11, 2021

    0 min

    As the creator economy matures, it’s hitting some bumps. Investors, marketers and influencers share how they’re navigating[...]

  • exchangewire arnaud fischer digital marketing

    Contextual Advertising: AI’s Answer to a Cookieless World

    August 11, 2021

    1 min

    by Grace Dillon on 21st Jul 2021 in Deep Dive Over the last 30 years, the digital[...]

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