
TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers
September 6, 2021
1 min
The platform is strengthening its ties with influencer marketing agencies TikTok's new API matches up creators and[...]
How Mars measures the emotional impact of video ads using AI tech
September 6, 2021
1 min
A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether[...]

Mirriad Advertising’s AI-driven ad-tech could transform the landscape for brand owners and agencies
September 6, 2021
1 min
Snapshot Its AI-driven technology offers a revolution in onscreen advertising Offers brand owners a new forum in a[...]

47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on
September 6, 2021
1 min
Last week, Y Combinator held their Demo Day(s) for their Summer 2021 cohort. This was a massive[...]

Navigating the creator economy gold rush
August 11, 2021
0 min
As the creator economy matures, it’s hitting some bumps. Investors, marketers and influencers share how they’re navigating[...]

Contextual Advertising: AI’s Answer to a Cookieless World
August 11, 2021
1 min
by Grace Dillon on 21st Jul 2021 in Deep Dive Over the last 30 years, the digital[...]
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