The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone.
Amy Gesenhues on December 31, 2019 at 10:21 am
At the start of 2019, martech expert Scott Brinker predicted it would be a buyer’s market for marketing tech merger and acquisition deals, ahead of what will be a “Second Golden Age of Martech.” Brinker’s forecast was spot-on with the martech industry seeing 246 mergers and acquisitions in the first half of 2019 alone, according to Statista — a dramatic increase from the 162 over the same period in 2018.
Share this article
Latest Insights
mAI Intelligence Briefing
Practical insights on AI marketing systems, decision intelligence, governance and the evolution of the mAI Framework.
Categories
Explore mAI
See how the AI Marketing OS, AI Marketing Brain and Human Command connect strategy, execution, measurement and governance.
