RESOURCES   ·   Overview   ·   White Paper   ·   Evidence Methodology   ·   Applied Evidence   ·   Test Deployments   ·   Current Thinking   ·   FAQ

mAI Current Thinking

AI marketing systems, evidence and implementation

Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.

Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.

Explore current thinking

Search the knowledge base or browse the latest research and operating guidance.

  • Google Explains How to Use Headings for SEO

    January 3, 2020

    0 min

    Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation[...]

  • Chart illustrating technology adoption patterns

    Of dinosaurs and meteors: 2 different (and contentious) models of technology adoption

    January 3, 2020

    1 min

    Boy, did I kick a hornet’s nest. A couple of weeks ago, I shared an article from[...]

  • 4 trends to watch in digital for 2020

    December 28, 2019

    0 min

    Digital brands may begin to see some changes in how business is done online in 2020, and[...]

  • Illustration: the realities of bringing marketing in-house, 2019

    Taking Media In-House Is not a Case of One Size Fits All

    December 28, 2019

    0 min

    As experience shows, the realities are not so black and white By Ronan Shields Key Insights A decline[...]

  • 5 audiences you should exclude from your PPC campaigns

    December 16, 2019

    0 min

    https://www.thinkwithgoogle.com/marketing-resources/2019-marketing-insights/?utm_source=&utm_medium=&utm_campaign=

  • Top insights from 2019 to lead you into 2020

    December 16, 2019

    0 min

    https://www.thinkwithgoogle.com/marketing-resources/2019-marketing-insights/?utm_source=&utm_medium=&utm_campaign=

Architecture

Understand how context, workflows, governance, integrations and measurement fit together before applying tactical recommendations.

Evidence

Separate demonstrations, engagement outcomes, operating targets and validated claims when evaluating AI marketing results.

Applied Context

See how the same operating architecture changes across industries, workflows and governance requirements.

Follow the operating conversation

Receive updates on AI marketing architecture, governance, measurement, search/GEO and applied implementation. No promise of frequency, only material updates worth sharing.

Turn insight into an operating model

For Managed mAI, Enterprise mAI, product integration or strategic partnership, start with the business context, stack, governance requirements and measurement model.