• chief martech arnaud fischer digital amrekting consultant

    Should you build or buy martech? Yes

    August 11, 2021

    1 min

    “Homegrown martech is like homemade pizza.” That’s the kind of quip I might have likely shot back[...]

  • spacex arnaud fischer digital marketing

    SPACEX LAUNCHING SATELLITE TO DISPLAY BILLBOARD ADS IN SPACE YOU’LL BE ABLE TO PURCHASE ADVERTISING SPACE USING DOGECOIN.

    August 11, 2021

    1 min

    Orbital Billboards SpaceX is partnering with a Canadian tech startup to launch a digital billboard into orbit. Samuel[...]

  • tubefilter arnaud fischer digital marketing

    U.S. Influencer Marketing Spend To Surge 34% To $3.7 Billion This Year, More Than Doubling 2020’s Growth Rate (Report)

    August 11, 2021

    0 min

    By Geoff Weiss Influencer marketing spend is predicted to jump 33.6% in the U.S. this year, reaching $3.7[...]

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  • broadcasting+cable arnaud fischer digital marketing

    U.S. TV Ad Spending to Drop 4% in 2021 as Digital Video Booms

    August 11, 2021

    1 min

    By Jon LafayetteMedia agency Zenith is forecasting a decline in U.S. TV ad spending in 2021 as audiences[...]

  • MarTechSeries logo arnaud fischer marketing technology

    Google’s Delayed End of Third-Party Cookie Support Doesn’t Mean Marketers Should Wait on First-Party Data Adoption

    August 11, 2021

    1 min

    By Joanna Catalano  More than 18 months after announcing that Chrome would no longer support third party cookies,[...]

  • Mediapost arnaud fischer digital marketing consultant

    Microsoft Debuts Multimedia Ads For Search

    July 16, 2021

    0 min

    by Laurie Sullivan  @lauriesullivan, July 7, 2021 Microsoft Advertising today announced a responsive ad format that combines images, headlines and[...]

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