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    U.S. TV Ad Spending to Drop 4% in 2021 as Digital Video Booms

    August 11, 2021

    1 min

    By Jon LafayetteMedia agency Zenith is forecasting a decline in U.S. TV ad spending in 2021 as audiences[...]

  • MarTechSeries logo arnaud fischer marketing technology

    Google’s Delayed End of Third-Party Cookie Support Doesn’t Mean Marketers Should Wait on First-Party Data Adoption

    August 11, 2021

    1 min

    By Joanna Catalano  More than 18 months after announcing that Chrome would no longer support third party cookies,[...]

  • Mediapost arnaud fischer digital marketing consultant

    Microsoft Debuts Multimedia Ads For Search

    July 16, 2021

    0 min

    by Laurie Sullivan  @lauriesullivan, July 7, 2021 Microsoft Advertising today announced a responsive ad format that combines images, headlines and[...]

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  • TikTok made me buy it

    July 16, 2021

    1 min

    By Rebecca Jennings@rebexxxxa  Jul 6, 2021, 8:00am EDT A couple months ago, I was hunting for the holy grail. Somewhere[...]

  • Individuals Now Spend More Time On TikTok Than YouTube, Facebook, Netflix–At Least On Android (Report)

    July 9, 2021

    1 min

    Americans now spend more time on TikTok than YouTube. At least, according to analytics firm App Annie’s latest State of Mobile report, which[...]

  • chief martech arnaud fischer digital amrekting consultant

    Branded Content: The Next Frontier In The World Of Digital Metrics

    July 9, 2021

    1 min

    Branded content campaigns are regarded as one of the more effective ways to cut through, with the[...]

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