In the advertising industry overall, revenues generated by direct and brand advertising are roughly split 50/50. The online world split is closer to 70/30 in favor of direct ads.

• Last year’s display portion of the U.S. online advertising revenues were down 5.2% to $7.5 billion, estimates JPMorgan
• 2010 U.S. display advertising will rebound 10.5% to $8.3 billion
• U.S. search advertising to grow 13.2% in 2010 to $16.6 billion
• Average display RPM to be $1.92 this year, while the average RPS is forecast to be $70.14

• Total U.S. mobile advertising for 2009 is estimated at $2.6 billion, up 62%, of which $2.3 billion was from text messaging. 178 million was mobile search, and $140 million was display
• In 2010, mobile advertising is forecast to grow 45% to $3.8 billion, with $3.2 billion SMS advertising, $253 million mobile display, and $321 million mobile search.