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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
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What Is Paid Media? Definition, Types, Process with Examples
January 13, 2020
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In this article, we cover what paid media is, the types of paid media models, channels, and[...]
New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020
January 13, 2020
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The Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions[...]
A World With No Media Reps: Making The Shift To Programmatic
January 13, 2020
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Programmatic platforms need to become a part of a brand's vernacular, as it appears we are moving[...]
The many splendid varieties of marketing technologists in 2020: martech roles and archetypes
January 13, 2020
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At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist.[...]
The Complete AdExchanger Brain Dump On CCPA Now That The Law Is In Effect
January 13, 2020
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The California Consumer Privacy Act (CCPA) officially took effect on Jan. 1, 2020, and now businesses must[...]
An Introduction to Python for SEO Pros Using Spreadsheets
January 13, 2020
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2019 far exceeded my expectations in terms of Python adoption within the SEO community. As we start[...]
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