• AdWeek logo Arnaud Fischer Digital Marketing consultant

    YouTube Makes Its Ads on Connected Television Platforms Shoppable

    October 17, 2021

    0 min

    The Google-owned video site extended its video action campaigns to CTV Early tests found that more than[...]

  • fortune arnaud fischer brandedplacement product placement

    Welcome to the TikTok Economy

    October 17, 2021

    1 min

    How corporate America and creators everywhere are racing to capitalize on the addictive video platform. BY   JEFFREY[...]

  • Hollywood reporter arnaud fischer product placement digital marketing

    TV Ads in Flux: $60B in Limbo Amid Changing Viewer Habits and Nielsen Upheaval

    October 17, 2021

    1 min

    Viewers are increasingly ditching broadcast entertainment for streaming, Nielsen is being challenged as the default for metrics[...]

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  • AdWeek logo Arnaud Fischer Digital Marketing consultant

    TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers

    September 6, 2021

    1 min

    The platform is strengthening its ties with influencer marketing agencies TikTok's new API matches up creators and[...]

  • How Mars measures the emotional impact of video ads using AI tech

    September 6, 2021

    1 min

    A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether[...]

  • proactive logo arnaud fischer digital markeitng

    Mirriad Advertising’s AI-driven ad-tech could transform the landscape for brand owners and agencies

    September 6, 2021

    1 min

    Snapshot Its AI-driven technology offers a revolution in onscreen advertising Offers brand owners a new forum in a[...]

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