
Li Jin on the future of the creator economy
November 18, 2021
1 min
Shared ownership and control of online platforms is the way forward Nov 8th 2021 BY LI JIN:[...]

Getting started with building an audience in the creator economy
October 20, 2021
1 min
Getting started with building an audience in the creator economy Taylor Hatmaker@tayhatmaker / 10:09 AM EDT•October 19, 2021 How[...]

How Product Placement Works
October 19, 2021
0 min
Product Placement has been around at least since Jules Verne mentioned commercial maritime companies in his works[...]

YouTube Makes Its Ads on Connected Television Platforms Shoppable
October 17, 2021
0 min
The Google-owned video site extended its video action campaigns to CTV Early tests found that more than[...]

Welcome to the TikTok Economy
October 17, 2021
1 min
How corporate America and creators everywhere are racing to capitalize on the addictive video platform. BY JEFFREY[...]

TV Ads in Flux: $60B in Limbo Amid Changing Viewer Habits and Nielsen Upheaval
October 17, 2021
1 min
Viewers are increasingly ditching broadcast entertainment for streaming, Nielsen is being challenged as the default for metrics[...]
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