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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.
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Of dinosaurs and meteors: 2 different (and contentious) models of technology adoption
January 18, 2020
1 min
Boy, did I kick a hornet’s nest. A couple of weeks ago, I shared an article from MIT[...]
How AI is Transforming the Entertainment Industry
January 13, 2020
0 min
Nowadays, the entertainment industry is changing drastically because of the advent of artificial intelligence. AI technology has[...]
Transitioning from Marketing to Martech in 2020? Try Shoshin
January 13, 2020
0 min
Digital marketing is now a staple for any company, regardless of how many years they have spent[...]
IBM Advertising Accelerator Taps AI To Predict, Rather Than React
January 13, 2020
0 min
Technology’s development typically outpaces regulations, but earlier this week at CES 2020 Ajit Pai, chairman of the[...]
Why a decline in social media use is pushing programmatic into new channels
January 13, 2020
0 min
As consumers spend less and less time on social media platforms such as Facebook, programmatic advertising is[...]
The Demographic Make-Up of Online Media Audiences: 3 Surprising Takeaways
January 13, 2020
0 min
American adults are spending more time than ever with media. Yet as media channels proliferate, it has[...]
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