Digital marketing is now a staple for any company, regardless of how many years they have spent in business. Marketers can no longer afford to hold onto legacy-era strategies and avoid the use of technology. It’s no surprise, therefore, that the global marketing technology (martech) segment is expected to grow at an 8.3% Compound Annual Growth Rate (CAGR) in the next five years, reaching $16.5 billion by 2024.
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