• Mediapost arnaud fischer digital marketing consultant

    Modeling The Full Value Of Marketing Investments: Doing Precise Things With Imprecise Data?

    November 30, 2020

    0 min

    Day One of ARF’s “Attribution & Analytics Accelerator” event offered intriguing marketing modeling case studies from four[...]

  • MarTech Arnaud Fischer Marketing Consultant Montreal

    MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

    November 30, 2020

    0 min

    Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales[...]

  • media post digital marketing arnaud Fischer consulting

    Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report

    October 30, 2020

    1 min

    Location-specific search terms identify a strong correlation between keyword searches on the internet search engine Google Trends and COVID-19[...]

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  • PC Mag Logo Arnaud Fischer Digital Marketing COnsultant

    Gartner’s Top Strategic Technology Trends for 2021

    October 30, 2020

    1 min

    Gartner's list of the most comprehensive trends that CIOs and other senior executives should be paying attention[...]

  • chief martech arnaud fischer digital amrekting consultant

    Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer

    October 30, 2020

    1 min

    Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at[...]

  • Marketing Dive Arnaud Fischer Consultant Digital Marketing

    Forrester: AI, automation will shrink ad agencies in 2021

    October 30, 2020

    1 min

    Artificial intelligence (AI) and automation technologies will lead advertising agencies to handle more tasks with fewer workers[...]

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