How A.I. can make digital advertising less creepy
December 21, 2020
1 min
We all know the shortcomings of digital advertising. You buy something online, and for days afterward you[...]

5 Ways IBM Predicts AI and Ad Tech Will Evolve in 2021
December 21, 2020
1 min
The trends range from more machine learning to a shift in the privacy conversation With tech giants[...]

MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021
December 21, 2020
1 min
The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends[...]

Modeling The Full Value Of Marketing Investments: Doing Precise Things With Imprecise Data?
November 30, 2020
0 min
Day One of ARF’s “Attribution & Analytics Accelerator” event offered intriguing marketing modeling case studies from four[...]

MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)
November 30, 2020
0 min
Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales[...]

Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report
October 30, 2020
1 min
Location-specific search terms identify a strong correlation between keyword searches on the internet search engine Google Trends and COVID-19[...]
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