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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
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Social Networking Attracts 75% of Online Europeans
February 18, 2009
1 min
Of the 282.7 million European internet users who went online in Dec. '08, 211 million visited a[...]
Performance-Based Ads to Increase in ‘09
February 16, 2009
0 min
B2B marketers to increase spending on performance-based ads in '09 at the expense of traditional display ads[...]
Search is the economy … stupid!
February 9, 2009
1 min
All sectors of advertising, marketing services and media trimmed jobs in Dec. except internet-media companies and web-search[...]
Search growth slowing, only part of the picture
February 6, 2009
1 min
US search advertising spending fell 8% in Q4 '08, according to firm Efficient Frontier.Reductions among smaller companies[...]
Optimistic European ad spend outlook
February 6, 2009
1 min
Search will fare best as interactive marketers focus on highly accountable direct response advertising, while display advertising[...]
Online advertising revenues pick up in Q4 ’08
February 5, 2009
1 min
Interesting perspective from Erick Schonfeld, TechCrunch. After a full year of slowing growth, the combined ad revenues of Google,[...]
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