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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.
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Microsoft Advertising Introduces New Features for Shopping Campaigns
February 17, 2020
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Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help advertisers save time[...]
Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss
February 9, 2020
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“The year of automation is here!” “Don’t let your team manually do what should be automated.” “The[...]
The case for applying digital transformation principles to reinvent marketing
February 9, 2020
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Customer centricity, design thinking, agility, DevOps, prototyping, big data, artificial intelligence, and blockchain, are the currency of[...]
Data and MarTech Intertwined in 2020
February 9, 2020
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As we move into the next decade, data is set to become the cornerstone of MarTech. Marketers[...]
How predictive advertising is changing the future of digital marketing
February 9, 2020
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30-second summary: Predictive advertising is a subset of predictive analytics that uses historical data, ML techniques, and[...]
Is it time marketers take more ownership over their identity resolution platforms?
February 9, 2020
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Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take[...]
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