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mAI Current Thinking

AI marketing systems, evidence and implementation

Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.

Use the articles to go deeper on specific problems while keeping the broader mAI Framework, architecture and evidence model in view.

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  • Illustration: how AI will change the future of SEO

    How Will AI Change the Future of SEO?

    February 9, 2020

    0 min

    Artificial intelligence (AI) is penetrating every department of every industry, from automating factory work to improving areas[...]

  • Forbes-sourced image referenced in Arnaud Fischer's digital marketing press coverage

    How CMOs Can Master Martech To Drive Disruption

    February 9, 2020

    0 min

    It’s that time of year again: prediction time. A time when marketers make wild forecasts about which[...]

  • Chart on how martech improves marketing capabilities

    The top 3 things marketers want martech vendors to improve

    February 9, 2020

    0 min

    The good folks at Ascend2, a marketing industry research firm, recently released a study on Martech Stack[...]

  • Guest post graphic: how transparent are digital firms and marketing agencies

    How Transparent Are Digital Firms and Marketing Agencies?

    February 9, 2020

    0 min

    Capacity Management, Resource Utilization, Billability – Digital Agency owners and Senior Leaders wring their hands over such[...]

  • Martech Series logo

    5 tips to help you make smarter martech investments

    February 9, 2020

    1 min

    Here are some insider tips for media buyers to help you navigate through the noise of martech[...]

  • Martech Series logo

    The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions

    January 27, 2020

    0 min

    It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic[...]

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