• search engine land arnaud fischer consulting digital marketing

    TikTok testing search ads

    April 27, 2022

    0 min

    Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get[...]

  • emarketer logo arnaud fischer digital marketing consultant

    The metaverse promises to redefine marketing—here’s how to get started

    February 11, 2022

    1 min

    The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms[...]

  • socialmediatoday arnaud fischer digital marketing consulting

    YouTube Generated $28.8 Billion in Ad Revenue in 2021, Fueling the Creator Economy

    February 11, 2022

    1 min

    While TikTok continues its meteoric rise, and looks set to become an even more influential platform this year,[...]

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  • search engine land arnaud fischer consulting digital marketing

    How Google uses artificial intelligence In Google Search

    February 11, 2022

    1 min

    From RankBrain, Neural Matching, BERT and MUM - here is how Google uses AI for understanding language[...]

  • reuters logo digital marketing consulting

    Google offers new replacement for advertising cookies after ‘FLoC’ falls short

    January 31, 2022

    1 min

    Jan 25 (Reuters) - Alphabet Inc's (GOOGL.O) Google on Tuesday announced its second try at enabling advertisers to buy[...]

  • chief martech arnaud fischer digital amrekting consultant

    3 Big Martech Innovation Themes in 2022

    January 26, 2022

    1 min

    Hello, 2022! Or document.write("Hello, 2022!") to those still in codeland. Following my wrap-up of martech from 2021 — tl;dr a year in[...]

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