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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
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Beyond the cookie: What’s next for attribution?
February 25, 2020
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Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts. Greg[...]
Marketers struggle to stay ahead of technology advancements
February 17, 2020
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Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent[...]
Ad Tech Is Trying to Rebuild the Industry From the Ground Up
February 17, 2020
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Project Rearc seeks to balance the industry, with discussions underway to rebuild the cookie Key insights: Discussions[...]
How to Survive in 2020: A Checklist for Independent AdTech
February 17, 2020
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We’re only one month into 2020, and the AdTech industry is already manifesting one change after another.[...]
A Major Hollywood Studio Turns to SEO to Boost Ticket Sales
February 17, 2020
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In a rare move, a Hollywood studio changes a movie title after its release date to make[...]
Thinking CDP? Keep these things in mind
February 17, 2020
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Customer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should[...]
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