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mAI Current Thinking
AI marketing systems, evidence and implementation
Research, analysis and practical guidance on the AI Marketing OS, AI Marketing Brain, Human Command, governance, GEO, measurement and the operating decisions behind applied AI marketing.
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IAB: Programmatic Now 85% Of All U.S. Digital Advertising
March 1, 2020
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Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in[...]
Why The Future Of Marketing Relies On AI and Data Storytellers
March 1, 2020
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Advancements in technology continue to drive change in the workplace, altering employees’ tasks, priorities and required skills[...]
People skills vs. martech skills: You don’t have to choose
February 25, 2020
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As marketing technology continues to evolve, how should marketers approach their careers? Jennifer Cannon on February 20,[...]
The problem with third-party audiences
February 25, 2020
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The use of data in digital marketing is far from new, especially regarding third-party audiences. But what[...]
Can blockchain deliver on its big advertising promises?
February 25, 2020
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The distributed ledger technology is already being used to improve digital advertising, but there are still obstacles[...]
Five Ways Artificial Intelligence And Machine Learning Can Benefit Digital Marketers
February 25, 2020
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Understanding how artificial intelligence and automation can help propel your business is, in my mind, paramount to[...]
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