• search engine land arnaud fischer consulting digital marketing

    Why you should give Google Analytics 4 a chance

    May 30, 2022

    1 min

    There are a lot of big and valid complaints about Google Analytics 4. But you should go[...]

  • search engine land arnaud fischer consulting digital marketing

    Google rolling out conversion migration tool for Google Analytics 4

    April 27, 2022

    1 min

    You can use this tool to import your Universal Analytics 3 goals into GA4. Barry Schwartz on[...]

  • chief martech arnaud fischer digital amrekting consultant

    Martech in the metaverse: 5 takeaways from a lively roundtable discussion

    April 27, 2022

    0 min

    What is the metaverse? What will it mean for marketing and martech? Last week, I led a roundtable[...]

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  • search engine land arnaud fischer consulting digital marketing

    TikTok testing search ads

    April 27, 2022

    0 min

    Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get[...]

  • emarketer logo arnaud fischer digital marketing consultant

    The metaverse promises to redefine marketing—here’s how to get started

    February 11, 2022

    1 min

    The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms[...]

  • socialmediatoday arnaud fischer digital marketing consulting

    YouTube Generated $28.8 Billion in Ad Revenue in 2021, Fueling the Creator Economy

    February 11, 2022

    1 min

    While TikTok continues its meteoric rise, and looks set to become an even more influential platform this year,[...]

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