Why a decline in social media use is pushing programmatic into new channels
January 13, 2020
0 min
As consumers spend less and less time on social media platforms such as Facebook, programmatic advertising is[...]
The Demographic Make-Up of Online Media Audiences: 3 Surprising Takeaways
January 13, 2020
0 min
American adults are spending more time than ever with media. Yet as media channels proliferate, it has[...]
What Is Paid Media? Definition, Types, Process with Examples
January 13, 2020
0 min
In this article, we cover what paid media is, the types of paid media models, channels, and[...]
New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020
January 13, 2020
0 min
The Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions[...]
A World With No Media Reps: Making The Shift To Programmatic
January 13, 2020
0 min
Programmatic platforms need to become a part of a brand's vernacular, as it appears we are moving[...]
The many splendid varieties of marketing technologists in 2020: martech roles and archetypes
January 13, 2020
0 min
At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist.[...]
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